Redefining 'Labour'

The Tories know the power of language/linguistics - a lot of people don't identify with the name 'Labour' associating it with some old fashioned and outdated image of manual physical labour when these days much of the 'working class' is working in call centres selling or doing surveys or in shops selling mobile phones etc - as i've said before demographics in modern britain are changing - are the Tories rebranding themselves as The Labour Party when they call themselves the 'Workers Party' ? what is their definition of 'workers' and will it include zero hours contract workers and unemployed many of whom will be forced to work for their benefit - which of course will be of great 'benefit' to wealthy Tory owned businesses!