my thoughts on the loss of labour votes

Blair and Prescott were of their time - labour researchers need to carefully study the changing demographics in a changing society - the image of working class used to include lots of manual workers and trades etc....now many working class males as well as females end up working in an endless round of zero hours call centre jobs and selling mobile phones in shops - shifts in the factory have been replaced by shifts in the call centre - a lot of working class people no longer identify with the stereotypical image of Labour....there has been a shift in demographics - nigel farrage has been clever to fool working class britain into believing he represents them with his pint supping image - when i really think he probably loathes them...it's working on the psychology that we all want to imagine ourselves a bit differently than the way we really are - and project ourselves onto some archetype of how we want to be - so nigel's pint supping one-of-the-lads-country-gent standing up for british values and airing working class grievances really appeals to certain sections of the public - these office and shop based jobs are now less qualified than skilled manual jobs - shifting demographics - and all the while wages are so low and hours so uncertain - lots of unskilled jobs being done for very low wages by european immigrants - i can't help wondering if ukip were created by the cameron and co to further divide working class labour votes -so in the end - although we keep saying we are the 99% and they are the 1% - in fact we are split into small inconsequential factions leaving only one unified group with share values - the conservatives.